Actor Mandira Bedi joined Himalaya Wellness Company and Smile Train India’s Muskaan initiative in Ahmedabad to raise awareness of cleft care. The launch report says a mobile van is intended to visit underserved communities across 22 Gujarat districts and connect eligible children with free cleft surgery and broader care. It does not give the van’s route or schedule, so families should contact Smile Train India directly for referral guidance.
What is Muskaan, and what happened in Ahmedabad?
Muskaan is a Himalaya Wellness Company initiative with Smile Train India that promotes awareness of cleft lip and palate treatment and supports corrective surgery for children. Himalaya says the partnership has been running since 2015. The Ahmedabad launch report describes this as Muskaan’s 12th year and gives the theme as “Ek Nayi Muskaan” (“A New Smile”); it does not explain how the campaign-year count is calculated.
The launch report says the campaign uses a mobile van to reach rural and underserved communities in 22 districts of Gujarat, raise awareness and connect eligible children with free cleft surgery and comprehensive care. It does not publish a route, timetable, local intake contact or eligibility procedure. Families should not assume the van is visiting a particular community on a particular date without confirming directly.
Mandira Bedi said access to care and support can help a child with a cleft condition build confidence. The launch report also quoted Smile Train Asia regional director Mamta Carroll emphasizing that surgery is one part of treatment, alongside feeding, nutrition, speech and overall development. These quotations were reproduced by the news report and were not independently checked against an event recording.
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What is a cleft?
Smile Train India describes a cleft as a gap in the lip, the palate (the roof of the mouth), or both. A cleft can affect feeding, and Smile Train’s feeding guide notes that adequate feeding is important for a baby’s health and readiness for surgery. Individual feeding and treatment questions should be discussed with the child’s treating cleft-care team.
What care may be available beyond surgery?
Smile Train India says its partner hospitals provide free cleft treatment for patients from economically weaker backgrounds who cannot afford treatment. Care may include surgery and services such as nutrition support, speech therapy, orthodontics and secondary follow-up surgeries. The care available and costs covered can vary by patient and location; ask the partner hospital what applies to the child and who will coordinate follow-up.
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How can a family find cleft treatment?
Smile Train India directs families who know a child with a cleft to its national helpline for guidance and connection to a nearby treatment hospital:
Smile Train India helpline: 1800 103 8301
Confirm that the number is current when contacting Smile Train India. When speaking with a hospital, families can ask whether it is a Smile Train partner, which services are available locally, how follow-up is arranged, and which costs are covered for the child. The Ahmedabad launch announcement does not provide a separate local referral contact or a list of participating hospitals.
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What does Himalaya report about Muskaan’s reach?
Himalaya’s India social-impact page reports 462 free cleft and palate surgeries conducted to date. The page does not state the date through which that figure was counted, so it should not be read as a current-year total. Himalaya also says purchases of its Lip Care products contribute to Muskaan, but does not specify the contribution amount or a particular retail channel. Lip Care products are not a treatment for cleft conditions.
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Sources
- Himalaya Wellness Company: “Ek Nayi Muskaan (A New Smile) – An Initiative by Himalaya Lip Care”
- Bollywood Hungama News Network: “Mandira Bedi joins Himalaya’s Muskaan initiative to raise awareness about cleft care in Ahmedabad,” October 3, 2026
- Smile Train India: “Donation FAQs”
- Himalaya Wellness India: “We Care For Life”
- Smile Train: “Cleft Lip and Palate Feeding Recommendations”
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