Seglo grooming business software review

Grooming businesses can use Seglo through web, iOS and Android apps. Its tools span online booking, pet records, staff scheduling, payments, reminders, reports, phone features and more. Grooming Care can suggest or book the next visit. Plans range from a free option to paid tiers, with a 14-day trial and extra charges for some messages, payments and calls.

What Seglo does

For grooming businesses, Seglo puts appointments, pet information, team tasks and payments in one service. Customers can use a branded booking page, save pet details and receive automatic or approval-based confirmations.

Scheduling can factor in the stages of a groom, employee capabilities and resources including baths, tables and dryers. Grooming Care records coat details, images and visit history, using care cycles to recommend or arrange the next groom.

The platform also covers reminders, waitlists, payroll, reports and shared business calls. Businesses can add two-way SMS and MMS, online payments, Tap to Pay on iPhone or an AI receptionist for routine booking calls.

Getting started

Seglo offers a 14-day trial as well as a no-cost plan. The help center covers setup, bookings, clients, catalog, team, pay, reports, settings, integrations and playbooks.

Businesses moving from Square can preview imported clients, pets, services, team members and appointment history before switching the import on. Help is available through live chat and email, with email replies targeted within two business days during Australian business hours.

Strengths

Booking rules can reflect the full groom, staff abilities, equipment and separate drop-off windows. Owners can adjust duration for experience, size or coat, delegate steps to assistants and permit treatment pauses.

Pet records bring handling notes, images and visit history together. Automatic next-appointment booking can follow each pet’s care cycle.

Staff profiles can include shifts, service skills, permissions, recorded hours and leave requests. Reports cover sales, refunds, outstanding amounts, appointments, returning clients and team activity, and can be exported as CSV or PDF.

Security measures Seglo lists include HTTPS/TLS during transfer, encryption while stored, role-based access, audit logs, multi-factor authentication, password hashing, session expiry and vulnerability monitoring.

Catches

The no-cost tier supports up to 50 bookings each month at a single location. Paid plans add charges that need checking, including SMS priced by segment, eligible online-payment fees, call usage and extra devices or people.

Scale plans include the listed two-way Xero connection. Seglo Phone and the AI Receptionist are separate plans, and AI call usage is billed separately. Seglo says data can be handled in Australia, Singapore, the United States or other locations used by service providers.

Seglo is proprietary software, not open source. Businesses should confirm which app and plan they need: Appointments runs on iPhone and Android, Business on iPad, and Phone on iPhone and Android.

Pricing

Seglo's lineup includes both a free tier and paid subscriptions. The Free option is A$0 and covers 50 bookings monthly, one location, online booking, pet records and a calendar.

Starter costs A$49 monthly and allows unlimited bookings at one location, has no monthly credit, charges A$0.06 per SMS segment and applies a 0.5% fee to eligible online payments. Growth is A$99 per month and includes a A$5 monthly credit. Scale costs A$199 monthly for two locations and includes a A$10 monthly credit.

Seglo Phone is priced at A$79 monthly with two devices; additional devices cost A$29 per month, with a one-time A$149 setup charge. Seglo Phone People also costs A$79 monthly for two people; each extra person is A$29 per month, with that same setup fee.

The AI Receptionist plan is A$149 monthly, charging A$0.40 per minute for inbound AI calls and A$0.70 for outbound calls. Enterprise costs A$349 per month for 16–30 people, unlimited locations and a $100 monthly credit. Custom plans are quoted on request.

Who should skip Seglo

Seglo targets grooming businesses, including registered sole traders, partnerships and companies. A veterinary clinic, shelter or another business that does not groom pets should look at pet grooming software options that match its work.

It may also be a poor fit if you need a different location model, do not want usage-based communication or payment charges, or require an open-source product.

Verdict

Pick Seglo if your grooming operation needs booking rules tied to staff and equipment, detailed pet histories and a path from a free plan to multi-location tiers.

Look elsewhere if your work is outside grooming, if a fixed all-in cost matters more than usage-based extras, or if you need open-source software. Confirm the apps, migration scope, payment fees and communication charges during setup.

Seglo plans and prices

Free plan · paid from 49 AUD/mo · 14-day trial

The free plan allows one person and one location. Paid plans start at 49 AUD/mo; some plans and services have separate charges, including payment processing and AI call usage.

Facts from Seglo's own pages

Intended users

Seglo describes its Business plans as designed for commercial business operations, including registered sole traders, partnerships and companies.source, 30 Sep 2026

Scheduling

Its booking tools can account for grooming steps, staff skills and equipment such as baths, tables and dryers.source, 30 Sep 2026

Pet care

Grooming Care tracks pet care cycles, suggests the next groom and can automatically book from a pet’s cycle.source, 30 Sep 2026

Customer communications

Seglo supports booking reminders by email or paid SMS, photo messaging and automatic review requests through Google.source, 30 Sep 2026

Payments

Paid Business plans include online payments and Tap to Pay on iPhone; payment processing fees are separate.source, 30 Sep 2026

Integrations

Seglo lists Xero two-way sync on Scale plans and describes Google sign-in and optional Google, Meta and other third-party connections in its terms and privacy policy.source, 30 Sep 2026

AI calls

The optional AI Receptionist can answer routine booking calls using the business’s services and availability, and pass questions requiring human judgement back to the business.source, 30 Sep 2026

Security and privacy

Seglo says it complies with Australia’s Privacy Act and Australian Privacy Principles and lists encryption, role-based access, audit logging and multi-factor authentication among its safeguards.source, 30 Sep 2026

Data handling

Seglo says it does not sell personal information and may process or store data in Australia, Singapore, the United States or other locations used by its service providers.source, 30 Sep 2026

Support

The Help Center offers live chat and email support; Seglo’s terms say email support is provided during Australian business hours with an intended response within two business days.source, 30 Sep 2026

App availability

Seglo lists an Appointments app for iPhone and Android, a Business app for iPad, and a Phone app for iPhone and Android.source, 30 Sep 2026

Online booking

Customers can use a branded booking page, answer pet questions, reuse saved pet details and receive automatic or approval-based confirmation.source, 15 Oct 2026

Resource scheduling

Availability checks can account for the full groom, staff skills and required baths, tables or dryers.source, 15 Oct 2026

Smart scheduling

Owners can vary grooming time by experience, size and coat, assign steps to assistants and allow treatment pauses.source, 15 Oct 2026

Drop-off scheduling

Separate arrival windows can be configured from the time the grooming work starts.source, 15 Oct 2026

Pet records

Pet records retain coat and handling notes, photos, visit history and suggested next-groom cycles.source, 15 Oct 2026

Auto Book

Grooming Care can automatically book a pet's next appointment from its configured care cycle.source, 15 Oct 2026

Team management

Staff profiles support shifts, service skills, permissions, recorded hours and leave requests.source, 15 Oct 2026