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PetNow was reported in 2019 as a dog-worn camera system that let owners watch live video through a phone app, speak through two-way audio and capture photos or recordings. The camera could also be detached and placed on an included base for stationary monitoring. Those are capabilities described by New Atlas at the time, not independently verified performance claims—and the report does not establish whether PetNow ever reached production or remains available.
How the dog-riding camera worked
PetNow paired a Wi-Fi camera with a soft, lightweight, breathable harness. The harness carried the camera with the dog, offering a view from the animal’s position; an iOS or Android app provided remote access, according to New Atlas’s August 15, 2019 report.
The article specified live 1080p video at 30 frames per second when an internet connection was available. It also described two-way audio, night vision, video recording and still-photo capture. These are the report’s stated features, not independently tested measures of image quality, connection reliability or performance in low light.
Wearable view or stationary monitoring
| Setup | What it was for | Capabilities reported |
|---|---|---|
| Camera attached to harness | Seeing a moving view from the dog’s position | Live app viewing, two-way audio, night vision, video recording and still photos (New Atlas, 2019) |
| Camera detached and placed on included base | Monitoring a fixed location | Stationary use; the report did not specify a separate feature set or performance details (New Atlas, 2019) |
The convertible setup was the product’s practical distinction: the camera was not limited to following the dog. New Atlas did not report battery life, reliability testing or how dogs might react to a voice coming from the device, so those points cannot be assessed from the article.
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- 【Full HD Pet Collar Camera】: Capture crystal-clear Full HD videos and high-quality photos directly from your pet’s perspective. Perfect for understanding your pet’s behavior and discovering the world through their eyes. Each video records up to 5 minutes in AVI format, while photos are saved in JPEG format on a memory card.(Memory card not included in the box)
- 【Compact Mini DV Camera】: Featuring a 0.96-inch LCD screen, this Mini DV camera allows instant playback and easy operation. Use the included Type-C card reader to transfer SD card videos to your computer or smartphone for quick access and sharing.
- 【Lightweight Action Camera】: Weighing just 0.77 Ounce, this compact action camera is portable and versatile. With up to 30 frames per second, it’s perfect for capturing pets, mountain biking, travel adventures, and more. Comes with accessories for different uses.
- 【Wide-Angle Lens Upgrade】: Equipped with a 170° ultra-wide-angle lens and 6 layers of optical glass, this camera delivers sharp and distortion-free images. Slight anti-shake function ensures perfect framing, making the shots/video more stable.
- 【Adjustable 315° Back Clip】: The exclusive upgrade includes a back clip that allows 315° angle adjustments for flexible shooting. Ideal for recording daily life, travel, and pet activities.
What the 2019 campaign and prices do—and do not—tell you
New Atlas described PetNow as the subject of a Kickstarter campaign and reported a US$79 pledge tier and a planned US$169 retail price, conditional on reaching production. Both amounts are historical campaign-era figures from August 2019, not current prices. The report does not establish the campaign’s outcome, whether the product shipped, or whether it has current support or availability.
How it differs from a dog action-camera mount
The report also named GoPro and Sony dog harness mounts as accessories for attaching action cameras and recording a dog’s point of view. That is a different use case from PetNow as described: an action-camera mount supports point-of-view footage, while PetNow was presented as a connected monitoring system with live phone viewing and two-way audio. New Atlas did not establish current stock or compatibility for those mounts, so check current product details before buying.
Quick Recap
Best Value
- 【1080P HD Cat Camera Collar】This lightweight cat collar camera can record 1080P full HD videos (30fps), revealing the cat's life from its perspective. Very suitable for you to record your pet's behavior and explore their daily adventures.
- 【Two Ways to Play Video】There are two ways to play files: remove the SD card and use the included Type-C card reader to connect to the computer to read the video; Connect the camera's built-in data cable directly to the computer to read videos without removing the SD card.(Note: The video is in AVI format. Please use the corresponding AVI format video player to open the video.)
- 【Multi Functional Mini Camera】This action camera is compact and multifunctional, suitable for every adventure. It weighs 0.77 ounces and is very portable. It is not only suitable for cats, but also for recording your daily life. You can take it to ride a bike, climb mountains, travel, etc., and record your wonderful moments.
- 【High-Definition Wide-Angle Lens】This cat camera features an ultra high definition wide-angle lens made of 10 layers of optical glass, capable of capturing 170 ° wide-angle videos.It has a slight anti shake function to ensure stable videos.But if the cat moves too fast, it may not be able to capture clear videos.
- 【Adjustable 315°Back Clip Camera】: Our Upgraded cat collar camera includes a back clip that allows the cat camera collar for 315 ° angle adjustment for flexible recording. Very suitable for recording pets daily life, travel, and other pet activities. (Note: This cat camera is not waterproof.)
Rank #4
- 【Capture Pet Adventures in Full HD】This lightweight pet collar camera records Full HD videos (30fps) and captures JPEG photos, revealing your pet’s world from their perspective. Perfect for uncovering pet behavior and exploring their daily adventures.
- 【Built-in 0.96-inch LCD Screen & Easy Playback】Featuring a compact 0.96-inch LCD screen, this mini DV camera allows direct playback of videos and photos on the device. Use the included Type-C card reader to transfer files to your computer or phone effortlessly.
- 【Compact & Versatile for Every Adventure】Weighing just 0.77 ounces, this action camera is highly portable and ideal for mountain biking, pet tracking, travel, and more. Its lightweight design ensures you never miss a moment.
- 【 Long Battery Life & Simple Operation】After a full charge, this camera runs for 2-3 hours, recording 5-minute AVI videos and saving photos on the included SD card. It’s perfect for daily life, travel photography, and more.
- 【High-Definition Wide-Angle Lens and Anti-Shake Technology】The camera features a super high-definition wide-angle lens made of 6 layers of optical glass, capturing 170° wide-angle video footage. It also comes with a slight anti-shake function to ensure a perfect frame, resulting in more stable footage.
Rank #3
- CRYSTAL-CLEAR 2K POV FOOTAGE FROM YOUR PET'S PERSPECTIVE - Ever wondered what your cat or dog does when you're not looking? This collar-mounted wearable cam records stunning 2K HD video at your pet's eye level, capturing every squirrel chase, park stroll, sunbeam nap, and curious sniff in vivid detail. Relive their secret world through hilarious and heartwarming first-person footage – you'll never miss a precious moment of your furry buddy's daily life.
- INSTANT PLAYBACK ON 1.47" BUILT-IN SCREEN – NO PHONE NEEDED - Unlike most pet collar cameras that require you to wait until you get home and sync to an app, ours features a built-in 1.47-inch display for on-the-spot playback. Detach the camera and press play right at the park, on the trail, or in your backyard to relive the adventure instantly. No extra devices, no syncing hassle – just pure, immediate enjoyment that sets this cam apart from basic POV models.
- 5+ HOURS CONTINUOUS RECORDING – BUILT FOR FULL-DAY PLAY - A single full charge delivers over 5 hours of non-stop recording – enough to capture everything from sunrise hikes to multi-park outings and marathon fetch sessions. Charge it up, clip it on, and let your pet run wild while the camera keeps rolling through every zoomie, jump, and sniff along the way.
- IP65 DUSTPROOF & WEATHERPROOF – RAIN, MUD, AND DUST? NO PROBLEM - Whether your dog loves puddles or your cat explores dusty corners, this rugged little camera can take it. The IP54-rated housing protects against rain splashes, dirt, and fine dust, so weather and rough terrain won't cut your pet's adventures short. Lightweight and durable, it stands up to daily jumps and shakes without bothering even small pets.
- BUILT-IN WI-FI HOTSPOT + 32GB SD CARD INCLUDED – OPEN AND START RECORDING - No monthly fees, no cloud subscriptions, no complicated setup. Simply activate the built-in Wi-Fi hotspot to connect your phone for local live viewing and footage transfer. Important: Local hotspot connection only – remote long-distance monitoring is not supported. A 32GB SD card comes pre-installed, so you can start capturing POV videos the moment you unbox. Everything you need is in the box – just clip, record, and enjoy!
Rank #2
- 🐾【See the World Through Your Pet's Eyes】: Ever wonder where your cat goes all day? Capture vivid 1080P HD videos of your cat’s secret garden adventures or your dog’s park romps. This lightweight pet POV camera collar turns your furry friend into an autonomous content creator, delivering hilarious and heartwarming first-person perspectives.
- 🎥 【Zero-Tech, No WiFi, No App Hassle】: Skip the frustrating smart-home pairing process. This body action camera features a pure, offline hardware design—just insert a Micro SD card (not included) and press one button to start recording. Perfect for tech-novices who want instant, clutter-free operations without glitchy smartphone apps.
- 📍 【AirTag-Grade Location Tracking via 'Find My'】: Keep tabs on your outdoor explorer. The collar features a built-in tracker tag seamlessly compatible with the Apple 'Find My' ecosystem (iOS Only). Just like an AirTag, it tracks your pet’s journey on a map, giving you peace of mind and helping you correlate their location with the recorded video.
- 💻 【Effortless Laptop Playback & Storage】: Enjoy crystal-clear playback without extra software. Simply remove the lightweight 0.7 oz cam and connect it directly to your laptop or PC via the included USB cable to watch, save, and share. Note: The video stream is viewed via computer, while the app is exclusively for real-time location tracking.
- 🐕【 Featherlight Comfort & Safe Exploration】: Specially engineered for cats and small dogs under 15 lbs, the adjustable collar weighs next to nothing to ensure all-day comfort. To capture the best view, it is highly recommended for short-haired pets. Safety Reminder: This is an adventure-recording collar, not a standard breakaway collar; please remove it after active outdoor tracking.
What to verify before relying on a pet camera
- Availability and support: The 2019 report does not confirm that PetNow was produced, is sold today or receives ongoing support.
- Connection needs: The stated live-video feature depended on an internet connection; the report does not specify operating range or what happens during an outage.
- Fit and comfort: Although the harness was described as soft, lightweight and breathable, no sizing guidance or independent comfort assessment was provided.
- Unreported operating details: Battery life and demonstrated reliability were not established in the report.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.




