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Scan for outdated or missing drivers - takes under a minuteDriver Scan →Repair Windows errors before they cause bigger problemsFix Now →Fix the driver behind crashes, sound loss and screen glitchesFind Drivers →Samantha’s wardrobe starts in two places: her owner Bethany Plevri’s closet and Edinburgh’s thrift stores. Plevri styles and photographs the Afghan Hound, turning everyday clothes and carefully composed portraits into a distinctive fashion persona—while keeping up with the daily care her long coat requires.
Who is Samantha, the Afghan Hound?
Samantha lives in Edinburgh with Bethany Plevri, her owner and stylist. Vogue described her as four years old in its profile published August 18, 2026. Plevri photographs her for Samantha’s account, where varied outfits and carefully composed portraits make the dog’s style the focus.
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The official website describes Samantha as having “particular tastes” and documents an “extensive wardrobe.” Those phrases help set the tone of the project: polished and playful, without needing to claim that Samantha herself has a human understanding of fashion.
Where do Samantha’s clothes come from?
Vogue reports that Samantha’s outfits come either from Plevri’s own closet or from thrift stores in Edinburgh. The looks are assembled from those sources, rather than presented as a designer wardrobe or a purchasable collection. The mix gives the portraits room for variety while keeping the styling personal.
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Plevri describes Edinburgh as a place that “isn’t so much a fashion city as a style city; there’s an eccentricity, a going against the grain, here,” Vogue reported. That spirit suits the project: Samantha’s outfits are less about following a fixed trend than creating a look with character.
How did the fashion project begin?
According to Vogue, dressing Samantha grew out of Plevri’s habit of photographing her. The clothes and portraits developed together: styling gave Plevri new ways to frame Samantha, and the photographs gave the outfits a setting and mood.
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In an interview with the Los Angeles Times, Plevri described that shift this way: “At some point I stopped thinking of her as a subject and started thinking of her as a collaborator.” The quote captures how Plevri approaches the creative process; it does not require assuming what Samantha thinks about the clothes or the camera.
Plevri has also set a boundary around commercial collaborations. “If a brand understands that and wants to play within her world rather than overwrite it, it works. If not, it’s a polite no,” she told the Los Angeles Times. That approach keeps the project’s established visual identity at the center.
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What does it take to care for Samantha’s coat?
The finished portraits have a polished look, but Samantha’s long Afghan Hound coat takes regular work. Vogue describes Plevri’s grooming routine as a daily 30-minute ritual involving brushing and combing, with baths sometimes added. Plevri calls the morning routine “a race to finish before one of the kids wakes up.”
Vogue names the tools and products Plevri uses, but these are reported details of Samantha’s routine, not comparative testing or universal recommendations for Afghan Hounds:
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- Detangling: Plevri uses a Denman D38 paddle brush, which Vogue describes as “great for detangling.”
- Smoothing: Vogue reports that she uses a La Bonne Brosse No. 1 boar-bristle brush for a smooth, shiny coat.
- Bathing and conditioning: The reported routine includes Ouai Fur Bébé Pet Shampoo and Crown Affair The Hydrating Conditioner.
- Drying and brushing: Plevri uses a Dyson Airwrap with dryer and brush nozzles.
A dog’s coat, skin, temperament and tolerance all matter when choosing grooming tools and products. Samantha’s routine is an example of what Plevri reports doing for her dog, not a substitute for advice from a veterinarian or professional groomer.
Why Samantha’s style stands out
Samantha has received coverage from Vogue and the Los Angeles Times. The appeal is not only the clothes: it is the contrast between the finished portraits and the ordinary effort behind them—finding pieces in a personal closet or local thrift shops, composing each image, and maintaining a long coat. Together, those elements make the project feel like a recognizable creative collaboration rather than a costume change for its own sake.
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