Free tools Windows power users keep installed
One-click scans. No signup required.
Best Friends Animal Society’s episode 76, published August 19, 2021, centers on how shelter communication and marketing can help connect adoptable pets with potential homes. The guest is Caitlin Quinn, identified on the episode page as director of operations at HeARTs Speak. The page describes her as an animal-welfare professional since 2008 with an MPA in nonprofit management earned in 2015.
What episode 76 covers
The episode page frames the conversation as a source of “quick and practical marketing tips and tricks” to help adoptable pets find loving homes. It also asks shelter teams to consider: “How are you communicating to the public at this time of great need, and what are you saying?” Those are the page’s descriptions of the episode; they are not spoken quotations attributed to Quinn.
As an Amazon Associate I earn from qualifying purchases.
The official page does not provide a transcript or spell out which specific tactics Quinn recommends in the audio. It is safest to treat the listed resources as follow-up reading, not as proof that the episode endorses a particular campaign technique or that a tactic produces more adoptions.
How to use the page’s resource list
The episode page points readers toward several resources covering distinct parts of shelter marketing. Use them to guide questions for your team rather than assuming the page establishes their full advice or present availability.
#1 Best Overall
- Write a clearer profile for each animal: The HeARTs Speak Bio Writing Toolkit is listed as a resource for bio writing.
- Plan adoption and fostering communications: Best Friends Network resources cover adoption and fostering marketing, as well as broader marketing.
- Give long-stay pets focused attention: The page lists HeARTs Speak material on spotlighting long-stay pets.
- Connect promotion with shelter operations: Maddie’s Fund’s “Shelter marketing: Building a brighter future” is included alongside Best Friends Network resources on community-supported sheltering, barriers to adoption, and adoption and foster challenges.
These leads suggest a practical sequence: present an individual animal clearly, consider who in the local community may be a suitable audience, and look at process barriers alongside promotional efforts. Marketing should not be treated as a substitute for identifying and addressing barriers to adoption.
Keep the adoption figure in its 2021 context
The episode page reported then-current year-to-date shelter adoptions as roughly 20% below 2019. That is a historical comparison published by Best Friends Animal Society in 2021, not a current adoption rate. The page does not identify a separate dataset, precise observation window, or methodology, so the figure should not be used as a present-day benchmark.
Questions for a shelter team planning its communications
The episode page does not compare platforms or report results for particular marketing approaches. A team can still use its resource themes to frame a review around questions it can answer locally:
The Tool Desk
Outbyte PC Repair FREEClear out junk files and repair common Windows errorsFree Scan →Outbyte Driver Updater FREEScan for outdated or missing drivers - takes under a minuteDriver Scan →- Does the animal’s profile communicate individual details that could help a potential adopter understand the pet?
- Is the message reaching a relevant local audience, and can people in the community access it?
- Are inquiries and completed adoptions being reviewed, alongside possible process barriers?
- When a pet has been waiting a long time, is the team’s communication giving that animal specific attention?
These are planning questions, not outcome claims made by the podcast page. The episode and its linked reading provide a starting point for shelter communications work, while local results need to be assessed by the organization itself.
Rank #3
Episode details and official resources
Read the Best Friends Animal Society episode 76 page for the episode information and its listed resource links.
Quick Recap
Best Value
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
