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Choose a challenge, agree the appeal details with the animal charity, and explain clearly how sponsorship will be collected and passed on. Before asking for donations, tell supporters what the money is for, what happens if you cannot finish, and whether fees or expenses will be deducted. This guidance focuses on public advice and tax rules for England and Wales; check local requirements elsewhere in the UK or abroad.
1. Choose a charity and a challenge
Pick an activity you can describe simply—a sponsored walk, run or another achievable challenge—and confirm that the charity accepts fundraising for your intended purpose. If you want donations restricted to a particular project, check with the charity before you advertise it.
Be precise about your relationship to the charity. If you are organising the activity independently, say you are fundraising “in aid of” the named charity and make clear that you are acting in a personal capacity. Raising money in aid of a charity does not by itself mean the charity organised or is responsible for your event. If the charity has asked you to fundraise, follow its instructions and applicable fundraising requirements. The Charity Commission’s guidance for England and Wales explains relevant responsibilities.
2. Ask the charity how to fundraise for it
Contact the charity before making posters, sponsorship forms or an online page. Ask about approved wording, logo use, donation routes, forms, event rules and any restrictions on how funds may be used. Do not imply endorsement or reproduce a logo without permission.
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- The RSPCA fundraising guidance offers fundraising resources and suggests setting up a JustGiving page for a sponsored challenge. Check its current materials and event options directly.
- Dogs Trust fundraising guidance includes sponsored walks and runs among its ideas. It advises people planning a sponsored dog walk to contact its fundraising team and provides a fundraising pack.
These are examples, not endorsements of a particular charity or platform. If you are supporting another animal charity, ask it for its own current instructions.
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- 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁: Join the 2026 International Women's Day Virtual Race by choosing your distance (1M, 5K, 10K, Half Marathon, or Marathon). Complete your challenge anytime between March 1–31, 2026, while celebrating women’s strength, ambition, and dreams. Earn your medal upon completion, and feel the pride as you wear your race medal.
- 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗮 𝗚𝗿𝗲𝗮𝘁 𝗖𝗮𝘂𝘀𝗲: With every registration, 15% of your purchase is donated to Dress for Success. Your participation supports women’s empowerment and helps provide tools and resources for success. Earn medals for awards, award medals, medal for awards for adults, medal for kids, and the medal of honor.
- 𝗘𝗮𝗿𝗻 𝗮 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗙𝗶𝗻𝗶𝘀𝗵𝗲𝗿 𝗠𝗲𝗱𝗮𝗹 & 𝗕𝗶𝗯: Every participant will receive exclusive finisher medals and a race bib. These award medals feature an empowering design, symbolizing strength and celebrating women who inspire change, while the race bib commemorates your achievement.
- 𝗥𝘂𝗻 𝗢𝗿 𝗪𝗮𝗹𝗸 𝗮𝘁 𝗬𝗼𝘂𝗿 𝗢𝘄𝗻 𝗣𝗮𝗰𝗲, 𝗔𝗻𝘆𝘄𝗵𝗲𝗿𝗲: This virtual race gives you the flexibility to run or walk anywhere. Complete your race at your own pace, on your schedule, anytime during March 2026, and get your award medal.
- 𝗔 𝗙𝘂𝗻, 𝗙𝗮𝗺𝗶𝗹𝘆-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗘𝘃𝗲𝗻𝘁 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗔𝗴𝗲𝘀: Open to participants of all ages and fitness levels! Whether you’re an experienced runner or just starting, this race is designed to be fun and accessible for everyone. Invite your family and friends to join in on the excitement and support International Women’s Day.
3. Make the appeal clear before collecting sponsorship
A donor should be able to understand what they are supporting and what will happen to their money. Include the following in your appeal:
- The charity’s name and, if registered, its charity number.
- Whether funds support the charity generally or a specific purpose approved by the charity.
- Your challenge, any fundraising target and deadline, if you have set them.
- What you will do with donations if you cannot complete the challenge.
- Any platform fees, optional tips or reasonable expenses that will be deducted, and how these affect the amount the charity receives.
- How donations will reach the charity and how supporters can contact you with questions.
Be honest about the likely costs and outcome. Do not promise a particular impact or imply that every pound donated will go directly to animal care unless you can substantiate that statement.
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4. Pick a donation route that fits your event
You can collect sponsorship using a charity-approved form or an online fundraising page. Some charity-linked pages route donations to the charity; Dogs Trust, for example, says money from a linked online page is transferred directly to it. Confirm the current process with the charity and read the platform’s terms before sharing a page. Explain any costs, tips or deductions to donors.
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A challenge-event company is another possible route. The Fundraising Regulator notes that such arrangements commonly involve an entry fee or participant contribution as well as fundraising. Compare the terms before signing up:
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- 𝐖𝐎𝐑𝐋𝐃 𝐂𝐀𝐍𝐂𝐄𝐑 𝐃𝐀𝐘 𝐕𝐈𝐑𝐓𝐔𝐀𝐋 𝐑𝐀𝐂𝐄: Participate in the 2026 World Cancer Day virtual race and dedicate your miles to cancer awareness. Choose 1 Mile, 5K, 10K, Half Marathon or Marathon, then run or walk your selected distance at your own pace during February 2026.
- 𝐂𝐀𝐍𝐂𝐄𝐑 𝐀𝐖𝐀𝐑𝐄𝐍𝐄𝐒𝐒 𝐅𝐈𝐍𝐈𝐒𝐇𝐄𝐑 𝐌𝐄𝐃𝐀𝐋: Commemorate your participation with a bold finisher medal featuring colorful cancer awareness ribbons and the message “I Do Not Like Cancer Here or There. I Do Not Like Cancer Anywhere.” This meaningful race medal provides a lasting keepsake of your challenge.
- 𝐂𝐎𝐌𝐏𝐋𝐄𝐓𝐄 𝐘𝐎𝐔𝐑 𝐑𝐀𝐂𝐄 𝐘𝐎𝐔𝐑 𝐖𝐀𝐘: Enjoy the flexibility of a self-paced virtual run without traveling to a traditional starting line. Complete your selected distance around your neighborhood, on a track or trail, at the gym or on a treadmill during February 2026.
- 𝟓 𝐃𝐈𝐒𝐓𝐀𝐍𝐂𝐄𝐒 𝐓𝐎 𝐂𝐇𝐎𝐎𝐒𝐄 𝐅𝐑𝐎𝐌: Set your personal running challenge with 1 Mile, 5K, 10K, Half Marathon (13.1 Miles) or Marathon (26.2 Miles). Choose the distance that matches your goal and complete your miles on your own course and schedule.
- 𝐑𝐔𝐍 𝐅𝐎𝐑 𝐀 𝐌𝐄𝐀𝐍𝐈𝐍𝐆𝐅𝐔𝐋 𝐂𝐀𝐔𝐒𝐄: A portion of every registration benefits Stand Up To Cancer, connecting your virtual running challenge with support for collaborative cancer research. Participate in World Cancer Day while combining movement, awareness and charitable giving.
- Entry fee and other participant-paid costs.
- Any fundraising minimum and what happens if you miss it.
- How much the charity receives after costs.
- Route, safety, accessibility and participant support.
- Cancellation and non-completion terms.
- Who collects donations and transfers them to the charity.
There is no universally best platform or event arrangement; compare the current terms and choose one you can explain plainly to supporters. The Fundraising Regulator’s challenge-event guidance sets out points to consider.
5. Understand Gift Aid on sponsorship
Do not assume that all sponsorship can be Gift Aided or claim pooled sponsorship as your own donation. Under HMRC’s sponsored-challenge guidance, the money raised belongs to the charity, not to the participant. Each sponsor who wants to Gift Aid an eligible donation must make their own valid declaration, and the usual Gift Aid rules—including rules about benefits—still apply.
A registration or deposit fee for taking part in a sponsored event is not eligible for Gift Aid. A benefit connected to the event can also affect eligibility. In particular, sponsorship from a person connected to the participant, such as a close family member, usually does not qualify where the participant receives an event benefit, unless the participant pays the full cost of the trip or event. The details depend on the arrangements, so check HMRC’s guidance and ask the charity if you are unsure; this is not individual tax advice.
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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →Keep a clear record of sponsorship pledged and collected, when it was collected, and when it was handed over. Use the charity’s current form or the platform’s process, and follow its instructions for Gift Aid declarations and records. See HMRC’s guidance on sponsored events and record keeping.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.6. Pass on the money and update supporters
Use the agreed route to transfer money promptly and safely, and keep a record of the amount and date. Once the challenge is over, let supporters know whether you completed it, how much was raised, whether any disclosed costs were deducted, and what the funds are intended to support. If the charity’s plans or your circumstances change, explain that clearly rather than leaving donors to guess.
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- BE BRAVE WITH EVERY MILE: Inspired by a timeless message of courage, friendship, and believing in yourself, the Be Brave Virtual Race encourages participants to set a goal, complete their miles, and celebrate their strength.
- CHOOSE YOUR DISTANCE: Select 1 Mile, 5K, 10K, Half Marathon (13.1), or Marathon (26.2) and complete your challenge at your own pace. Run, walk, jog, hike, or use a treadmill.
- RUN ANYWHERE, YOUR WAY: Complete your virtual race around your neighborhood, on a favorite trail, at a local park, gym, treadmill, or track. Complete your miles all at once or break them into smaller sessions.
- INSPIRING BE BRAVE FINISHER MEDAL: Celebrate your accomplishment with a meaningful Be Brave finisher medal and coordinating race bib. The medal features an inspiring message about being braver, stronger, and more capable than you believe.
- RUN FOR A GREAT CAUSE: A portion of every registration supports NMDP, formerly known as Be The Match, helping patients with life-threatening blood cancers and blood disorders access potentially life-saving cell therapy and transplant treatments.
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