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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware matchYes—if the Fundraisers tool is available to your account, country and intended beneficiary. Open Facebook’s current Fundraisers area first and check that the animal charity or recipient you intend to support can be selected. Eligibility, payment recipients, fees and payout rules can change, so the options and terms shown in your live setup flow take priority over older instructions.
Check eligibility before writing your campaign
Facebook fundraising is not one universal process. A campaign collecting for an established animal-welfare nonprofit follows a different route from a personal fundraiser for one animal’s veterinary care. Start by confirming which route Facebook offers you and who will legally receive the money.
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Open the current Fundraisers entry point
In the Facebook app or on the website, use the search or menu option for Fundraisers. Meta’s historical instructions began there, but button names and locations can vary by account, device and region. If you cannot find Fundraisers, or the feature disappears when you select a cause, do not assume that repeatedly refreshing will solve it. Check that you are signed in to the intended account, update the app, try the web version, and review Facebook’s current eligibility and payment prompts.
No current, authoritative Meta statement establishes that every country, user or animal campaign qualifies. Treat the beneficiary list and the final review screen as the practical test of availability.
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Choose the beneficiary route
| Route | What it supports | What you must make clear |
|---|---|---|
| Registered nonprofit fundraiser | Donations intended for an eligible animal shelter, rescue or other nonprofit that appears in Facebook’s current selection flow. | The organization’s exact name, how it will use the funds, and where donors can see progress or contact information. |
| Personal animal-needs fundraiser | Help for a particular animal’s treatment, rehabilitation, transport or other immediate need when Facebook offers that category. | Who is organizing the campaign, who receives the payout, the animal’s situation, the estimated costs and how receipts or updates will be shared. |
Meta’s May 2017 announcement described nonprofit fundraisers for 501(c)(3) organizations and listed pet medical needs among personal-fundraiser categories. Those were historical categories, not a guarantee of what Facebook accepts now. Do not label a beneficiary as a registered charity, or promise that donations are tax-deductible, unless the organization and the applicable jurisdiction confirm it.
Gather information and permissions
- Use the organization’s legal or public name exactly as it appears in the selection screen.
- For a personal campaign, identify the accountable organizer and the person, clinic or rescue that will receive the money.
- Collect a realistic estimate, invoice or treatment plan before choosing a goal.
- Prepare a recent photograph or video that you have permission to publish. Remove addresses, phone numbers, microchip numbers and other unnecessary identifiers.
- Decide how often you can post updates and who will answer donor questions.
Create the fundraiser in the current Facebook flow
The labels below reflect Meta’s historical setup sequence. Follow the controls your account displays; if a step is absent, do not substitute a different recipient without explaining the change to donors.
- Open Fundraisers. From Facebook’s current menu, search for Fundraisers and choose the option to start or create one. Confirm that you are using the profile or Page intended to manage the campaign.
- Select a cause or beneficiary. Choose the listed nonprofit or the personal-animal option, if offered. Read the recipient and payout wording carefully. A similar-sounding rescue is not the same organization.
- Set a specific goal. Enter the amount supported by your estimate. If Facebook offers a deadline, currency or matching-gift field, check each value before continuing. Do not inflate the target to cover an unrelated future project.
- Write a precise title. Name the animal or organization and the immediate need. “Emergency surgery for Luna at Northside clinic” tells readers more than “Please help.”
- Write the story. Explain what happened, what treatment or rescue work is needed, the estimated cost, who controls the funds and when you will report progress. Separate confirmed facts from estimates.
- Add an authorized image. Use a clear, respectful image that supports the story. Do not post graphic treatment images, a child’s identity or another person’s information without consent.
- Review payment and payout details. Confirm the currency, recipient, identity or banking verification requests, and any fee or tax language. These details determine where money goes and when it can be withdrawn.
- Preview and publish. Read the public page as a donor would. Check every name, amount, date, link, spelling and privacy setting, then publish only when the beneficiary and story are accurate.
Write a story donors can verify
Lead with the immediate need
Use the first two sentences to answer: Which animal or organization needs help, what is happening now, and what amount is needed? A useful opening might state that a named dog was injured, a veterinarian recommended a particular procedure, and the clinic estimate is a stated amount. Avoid diagnosing an animal yourself or promising a medical outcome.
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Show how the goal was calculated
Itemize only costs you can support. For example, a personal campaign might list an examination, imaging, surgery, medication and follow-up visits. A rescue campaign might separate emergency boarding, transport and vaccinations. Include the date of an estimate and note that a clinic’s final bill may change. If donations can exceed the immediate bill, explain the intended next use or the procedure for returning or redirecting excess funds.
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Identify responsibility
Tell readers whether money goes directly to a nonprofit, a veterinary provider or an individual organizer. If an organizer will pay a clinic and seek reimbursement, say so. Explain who can answer questions and what documentation—such as a redacted invoice or discharge summary—will be posted. Never imply that Facebook has vetted the organizer merely because the campaign was allowed to appear.
Set an update promise you can keep
State when you will post the next update, such as after the consultation or when the invoice is available. Later updates should report the amount raised, major changes in the plan and the remaining balance. If treatment is canceled, the animal’s condition changes or the beneficiary changes, explain it promptly rather than silently editing the original story.
Decide who benefits and what donations pay for
Donors need a plain-language connection between each contribution and the animal-welfare outcome. For a nonprofit, describe the program or case the organization has authorized. For a personal fundraiser, distinguish money paid to a clinic from money held for transport, food or rehabilitation. If the campaign covers several animals, explain the allocation method instead of presenting one animal’s photograph as though every dollar serves that animal.
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Do not promise tax deductibility. That status depends on the beneficiary’s legal status and the donor’s jurisdiction, and a personal campaign generally does not become deductible because it appears on Facebook. Direct donors to the beneficiary’s own confirmation if they need a receipt.
Promote the page without misleading people
Use targeted, truthful sharing
Begin with people who know the organization, animal or local rescue community. Share the fundraiser link with a short explanation of the need and a direct request to donate or share. Ask partner shelters, veterinary practices or community groups to repost only when they have agreed to do so. Keep the same facts and goal wherever the campaign appears.
Post useful progress updates
An update can report a consultation, a payment to the clinic, a transport milestone or a revised estimate. Thank donors without publishing their private information. If the goal is reached early, explain whether you are closing the campaign, lowering the goal or documenting an additional, related expense.
Avoid artificial engagement and unsolicited promotion
Do not buy likes, comments or shares, coordinate deceptive activity, or ask people to engage with content unrelated to the animal’s need merely to increase its reach. Facebook’s Community Guidelines warn against artificial engagement schemes and repeated unsolicited commercial contact. Do not send the same promotional message to people who did not ask for it; use opt-in community channels and normal sharing instead.
Understand fees, taxes and payouts before publishing
Old fee figures are easy to find but should not be treated as current policy. Meta’s May 24, 2017 announcement described a 6.9% plus $0.30 fee for personal fundraisers. In April 2018, Meta announced that it would eliminate the platform fee on personal fundraisers while stating that payment-processing fees and applicable taxes would remain.
| Information | What the dated announcement said | How to use it now |
|---|---|---|
| Personal-fundraiser fee | 6.9% + $0.30, reported by Meta in May 2017. | Historical only; do not calculate today’s net proceeds from it. |
| Platform-fee change | Meta announced in April 2018 that the platform fee would be eliminated, with processing fees and applicable taxes still noted. | Read the current donation and payout terms shown in your flow. |
| Current processing, tax and payout details | Not established by the dated announcements above. | Confirm the live currency, deductions, verification requirements and payout timing before launch. |
Take a screenshot or save a copy of the terms you accepted, including the recipient and payout schedule. If the amount a donor gives differs from the amount the beneficiary receives, explain the applicable deduction accurately rather than quoting an old percentage.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.When Facebook fundraising is unavailable
If the Fundraisers option, your country or the intended nonprofit is not supported, use a separate nonprofit fundraising provider only after checking its current rules. GoFundMe’s Help Center documents nonprofit fundraising options and Facebook-sharing instructions, with eligibility, setup and geography conditions that vary. Its nonprofit article was updated June 24, 2026, and its Facebook-sharing article was updated September 15, 2026.
A fallback service does not transfer Facebook’s rules or protections. Confirm the nonprofit’s enrollment, who controls withdrawals, processing costs, currency, payout timing, donor receipts and what happens if the target is not reached. Share the external page on Facebook with the same transparent story, and avoid presenting it as a Facebook-native fundraiser.
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The beneficiary does not appear
Check the organization’s exact legal or public name, spelling and location. Ask the nonprofit whether it has completed the platform’s required enrollment. If it still cannot be selected, do not route donations through a personal account without the organization’s written agreement and a clear explanation to donors.
The page is rejected or the feature is missing
Review Facebook’s current eligibility notices, identity checks and payment setup. Remove unsupported claims, copyrighted images or private information, then try the official web or app flow again. If the account or region remains ineligible, use a verified alternative rather than opening duplicate campaigns.
The organizer cannot withdraw funds
Read the payout and verification message exactly. Confirm that the account holder’s name, bank details, tax information and country match the beneficiary arrangement. Keep donors informed that verification is pending; never ask them to send money to an unrelated personal account as a workaround.
The animal’s situation changes
Post a dated correction, explain the new cost or outcome, and state how remaining donations will be handled under the platform’s terms and the beneficiary’s policy. Preserve invoices and receipts with sensitive details redacted.
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- The current Fundraisers flow accepts your account, country and intended beneficiary.
- You selected the correct nonprofit or clearly identified the personal organizer and recipient.
- The goal matches a dated estimate, and each major expense is explained.
- The title, story, photographs and medical or rescue claims are accurate and authorized.
- The payout account, currency, verification steps, fees, taxes and timing are understood from the live terms.
- You have a schedule for progress reports and a method for answering donor questions.
- Your promotion asks for donations or sharing without artificial engagement or repeated unsolicited messages.
- You know which verified alternative you will use if Facebook cannot process the campaign.
The Bottom Line
Start by confirming that Facebook currently supports your account and beneficiary, then choose the nonprofit or personal-animal route, document the need, disclose who receives the money, and verify live fee and payout terms before publishing. Transparent updates and respectful sharing protect both donors and vulnerable animals.
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