Identity’s canned cat food receives a favorable 8/10 from Cats.com, while Cat Food Advisor’s earlier review gives the range a more qualified average of 3.5 stars across eleven recipes. Those scores reflect different publishers’ editorial assessments—not clinical evidence—and the reviews do not establish that any Identity recipe is right for a particular cat. Here’s what they say about the food, how to compare recipes, and what to check before buying.
What is Identity cat food?
Identity is a canned wet-food brand with two lines discussed in Cats.com’s review: 95% and Persona. The review describes multiple pâté recipes, including turkey, rabbit, salmon and herring options. Its recipe counts—eight for 95% and three for Persona—describe the catalog as reported when the article was updated on January 16, 2026, not a guaranteed current selection. Check the Cats.com review alongside Identity’s current listings for available recipes and labels.
Cats.com reports that the brand describes its ingredients as responsibly sourced and says its food is made in partner kitchens in Canada. Those are brand claims reported by the reviewer, not independently audited sourcing or manufacturing findings.
How do the reviews rate Identity?
| Review | Published assessment | What it tells you |
|---|---|---|
| Cats.com, updated January 16, 2026 | 8/10 overall (A-) | An editorial rating based on areas including species appropriateness, ingredient quality, variety, price, customer experience and recall history. |
| Cat Food Advisor, updated June 4, 2024 | 3.5 stars average across eleven recipes, with individual ratings from 3 to 5 stars | A separate editorial review that describes the recipes as adult-cat foods and emphasizes differences among recipes. |
The scores are not directly comparable: the reviewers use different rating systems and evaluate the range in different ways and at different times. Cat Food Advisor’s review also cautions against treating one recipe’s analysis as representative of all eleven. Neither score is a laboratory result, clinical assessment or population statistic.
#1 Best Overall
- Press Your Lunch includes cage free, boneless, skinless white meat chicken pureed into a creamy pate
- Slide N Serve Pate by Weruva is Creamy McDreamy. All natural ingredients gently pureed for pate done right
- Grain free, gluten free, and carrageenan free. No corn, wheat or soy. Free from any artificial colors and preservatives
- Supports a Healthy Urinary Tract. Low in phosphorus, magnesium, and ash, with proper hydration levels
- Safely produced in facilities under the strictest BRCGS Global Standards for Human Foods
What do the ingredients and nutrition figures show?
Recipes differ in protein sources, ingredient lists and reported nutrient values. Cats.com’s review gives examples from both lines; its figures below are the guaranteed-analysis values it reports for those specific recipes, not values for every Identity food.
95% Free-Range Heritage Turkey & Turkey Broth pâté
The ingredient list reported by Cats.com includes turkey, turkey broth, liver, carrot, agar-agar, minerals and supplements. The review reports guaranteed analysis of 8.5% crude protein, 5% crude fat, 1% crude fiber and 78% moisture. These are the recipe’s as-fed label figures as presented in that review.
Rank #2
- Limited, Whole Ingredients: Reveal Wet Cat Food is a Grain Free, truly limited ingredient recipe that focuses on high-quality, whole ingredients your cat will love. This carefully crafted, simple recipe ensures your feline receives pure, delicious flavor in every bite.
- Delicious, Naturally: Made with 100% natural ingredients, Reveal canned wet cat food is free from artificial colors, flavors, and preservatives. This premium cat food offers pure, high-quality protein in a hydrating broth creating a tasty recipe your cat will love and a difference you can see.
- Real Protein First: At Reveal, our first ingredient is always high-quality, prime cuts of protein. Our carefully crafted, limited ingredient recipe provides cats with a natural meal bursting with flavor.
- Delicious Variety: Reveal Wet Cat Food offers a wide range of enticing flavors and textures, including hydrating broth, savory gravy, seafood, and poultry options. This premium, High Protein cat food is designed to satisfy even the fussiest of felines, providing a flavorful meal that promotes hydration, and keeps mealtime exciting.
- Quality Without Compromise: Every ingredient is carefully selected to ensure it meets the highest standards of quality, supporting your cat’s health with every bite. Trust in the goodness of Reveal, knowing you're giving your pet a clean, natural, and delicious meal every time.
Persona European Rabbit pâté
Cats.com reports 5.5% crude protein, 4.5% crude fat, 1.5% crude fiber and 78% moisture for this recipe. Its analysis also notes coconut oil and several plant ingredients. Do not assume that these values or ingredients apply to the turkey recipe or other products.
Cat Food Advisor provides its own estimated dry-matter analysis for the turkey recipe. A dry-matter estimate is not the same thing as an as-fed guaranteed analysis, so compare figures only when you know which basis is being used. For any recipe you are considering, check the current package for its ingredient list, guaranteed analysis, nutritional-adequacy statement, life stage and feeding directions.
Rank #3
- NUTRIENT RICH CAT FOOD – Real chicken is the first ingredient, giving your cat the nutrition they needs and the taste they crave
- GRAIN FREE CAT FOOD – Your cat is a carnivore, feed them like one with high protein ingredients and no grains or carbohydrates
- REAL CHICKEN CAT FOOD – Each protein packed meal includes nutrient dense organ meat and shredded chicken in a luscious broth
- HIGH MOISTURE, LOW CALORIE CAT FOOD – Count on the high moisture content of each can of After Dark to give your cat the supplemental water they need
- BALANCED MEAL FOR ALL LIFE STAGES – From kitten to grown cat, your feline friend will benefit from the nutritional balance of Tiki Cat After Dark
Will my picky cat eat it?
Cats.com says its reviewer’s cats ate foods from a sample variety pack. That is one reviewer-reported experience, not a controlled palatability or feeding trial, and it cannot predict whether another cat will accept a particular flavor. The review also reproduces individual customer comments about picky cats, preferred flavors, dietary needs, stock and shipping; those comments are anecdotes, not representative consumer research.
Is Identity cat food worth the price?
Cats.com describes the food as expensive and identifies price as a practical drawback, but its displayed prices are specific to that review and should not be treated as current. To judge value, compare the current price per ounce and the cost of feeding your cat each day—not just the price of a case. Can size, feeding directions, your cat’s needs and whether the recipe is actually in stock all affect the comparison.
Rank #4
- HIGH PROTEIN WET CAT FOOD: Real chicken, real duck, and real salmon in this grain free cat food deliver quality animal protein for strong, lean muscles
- CANNED CAT FOOD WITHOUT FILLERS: This cat wet food is free from gums, grain, potato, corn, wheat, soy, artificial colors or preservatives, or carrageenan, making it a healthy cat food option
- RAW INSPIRED WET CAT FOOD: This all natural cat food features 95% real meat and organs and 5% vegetables, fruits, and other wholesome ingredients, delivering a nutrient-dense recipe
- PICKY EATER APPROVED: Smooth, hearty pate texture provides the flavor and moisture in a soft cat food format that your feline craves
- CRAFTED IN THE USA: Instinct cat food is made in the USA with the finest ingredients from around the world for dependable quality, carefully sourced nutrition, and confidence in the pet food you choose.
Where can you buy Identity cat food?
Cats.com reports a limited Amazon selection and points readers to Identity’s site and some independent pet retailers. Availability and prices can change by recipe, seller and destination. Identity’s July 22, 2026 post says its online canned foods are sold in manufacturer-sealed cases because that is how they arrive at its fulfillment warehouse; it also points shoppers to a small discovery box. The company says independent-retailer availability varies by store. Check the brand’s explanation, Why We Don’t Sell Individual Cans of Pet Food Online, and confirm current listings, pack size, stock and price before ordering.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How to compare Identity recipes for your cat
Use the current package and your cat’s circumstances rather than a brand-wide score to make a recipe comparison. Check:
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Best Value
- Fuel Your Cat Like An Athlete: High protein minced wet cat food recipe made with real turkey & duck; delivering industry-leading levels of animal-based protein to support lean muscle mass, appetite satisfaction, and heart health
- Moisture-Rich Hydration Support: Tender chunks of minced meat in a rich, lickable gravy broth create irresistible taste and texture, while its high-moisture content supports daily hydration and smooth digestion; ideal for pets with sensitive stomachs
- Radiant Skin and Coat: Packed with omega-3 and omega-6 fatty acids, plus biotin, zinc, and copper, this grain-free cat wet food nourishes from within with complete, balanced nutrition, promoting soft, healthy skin and a brilliant coat
- Heart and Vision Health: Featuring taurine, vitamin A, and essential amino acids, Nulo cat food supports heart health, cardiovascular function, and sharp vision for everyday vitality in indoor and outdoor kittens, adult and senior cats
- Simple & Delicious: A natural meal in a can for all life stages made with the highest quality ingredients; free from fillers, grains, corn, wheat, soy, carrageenan, artificial colors, flavors, or preservatives – just clean & simple single serve meals
- Protein source and ingredients: Identify the main animal protein and review the full list for ingredients relevant to your cat.
- Analysis basis: Distinguish the package’s guaranteed analysis from a reviewer’s dry-matter estimate.
- Nutritional adequacy and life stage: Read the current package statement and feeding instructions; do not infer suitability from a recipe name or review score.
- Practical cost: Compare can size, price per ounce and estimated daily feeding cost.
- Availability: Confirm the exact recipe and case or discovery-box format are in stock at the seller you plan to use.
- Health needs: Ask your veterinarian about food choices when your cat has a medical condition, symptoms or specific dietary requirements.
What the reviews cannot establish
The two reviews assess products and labels; they do not establish that Identity food produces a particular health benefit or is medically appropriate for an individual cat. The sources discussed here do not report an independently published clinical feeding trial or outcome study for Identity food. For a cat with health concerns, use the current label and veterinary guidance rather than relying on an editorial rating or another cat’s experience.
Quick Recap
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
