GroomTower is web and API software made for pet grooming salons. It combines appointment scheduling, pet and client records, online booking, payments, texting, staff tools and analytics. A free trial does not require a credit card.

What GroomTower does

GroomTower manages daily work for pet grooming salons. Appointments can be dragged into place, repeated visits and buffer periods can be set, staff can use separate views, and statuses can be tracked.

Profiles for clients and pets record grooming history, preferences, medical details, vaccination tracking and signed digital consents. A branded booking portal checks availability as clients pick services and staff; salons can also process payments, text clients and inspect reports.

Getting started

The product overview says GroomTower offers complimentary onboarding and assistance transferring existing data.

The product runs on the web and offers an API. Starter, Professional and Enterprise trials are described, although staff and location limits are not shown in the available plan details.

Strengths

Recurring visits, spacing between appointments, multiple staff calendars and automatic reminders are supported by the scheduler. Through online booking, customers select a service and groomer while the system checks open times.

Checkout at the point of sale, stored card details, deposits, invoicing, refunds, tax calculations and tips are part of the payment toolkit. Staff features cover schedules, clocking in and out, commissions, permissions and timesheets, while analytics track revenue, appointments, retention and payouts.

All plans come with unlimited transactional SMS and two-way texting. Professional and Enterprise add MMS. GroomTower states that connections use TLS 1.3, stored data is protected with AES-256, and card details are tokenized.

Catches and checks

GroomTower is paid software and has no free plan.

The published information does not name integration partners or show the staff and location limits for each plan. Enterprise API access is described in a search result, but the opened plan details do not explain it.

Check whether your salon needs MMS, API access or particular accounting connections before choosing a plan.

Pricing

GroomTower uses paid plans and does not offer a free tier. The available plan names are Starter, Professional and Enterprise.

A free trial is offered without a credit card.

Who should skip GroomTower

A salon that requires a permanent free plan or named integrations may want to compare other pet grooming software first.

Salons dependent on a specific integration should verify that connection before committing.

Verdict

GroomTower suits pet grooming salons that want one system for bookings, pet records, payments, staff administration and client messaging.

It is a less obvious choice for a practice that must verify specific integrations before a trial.

Good at

Designed specifically for pet grooming operations
Online booking checks availability and lets clients choose staff
Every plan offers unlimited transactional SMS plus two-way texting
Payment support covers deposits, refunds, tax calculation and tips
Onboarding and data-transfer help are provided at no charge

Watch for

There is no free plan
Staff and location limits are not shown
Integration partners are not named
MMS is limited to Professional and Enterprise plans

GroomTower plans and prices

GroomTower does not publish its prices; the maker quotes on request.

GroomTower is paid, with Starter, Professional and Enterprise plans.

Facts from GroomTower's own pages

Purpose-built software: GroomTower describes itself as salon management software built specifically for pet grooming businesses.source, 9 Oct 2026
Scheduling: Its calendar supports drag-and-drop appointments, multiple staff views, recurring appointments, buffer times, and status tracking.source, 9 Oct 2026
Pet records: Client and pet profiles include grooming history, preferences, medical notes, vaccination tracking, and digital consent forms.source, 9 Oct 2026
Online booking: Clients can book through a branded portal that supports service and staff selection and checks availability automatically.source, 9 Oct 2026
Payments: Payment tools include point-of-sale checkout, card-on-file, deposits, invoices, refunds, tax calculation, and tips.source, 9 Oct 2026
Messaging: The messaging page says every plan includes unlimited transactional SMS and two-way texting, while MMS is included on Professional and Enterprise plans.source, 9 Oct 2026
Staff and reporting: Staff tools include work schedules, time tracking, commission tracking, role permissions, and timesheet reports; analytics cover revenue, appointments, retention, and commissions.source, 9 Oct 2026
Security: The security page states that data in transit uses TLS 1.3, data at rest uses AES-256, and card details are tokenized rather than stored on GroomTower servers.source, 9 Oct 2026
Compliance and uptime: The company claims GDPR and CCPA compliant data handling, PCI-DSS Level 1 payment processing via Stripe, SOC 2 aligned practices, and a 99.9% uptime SLA.source, 9 Oct 2026
Support and migration: The product overview says GroomTower provides free onboarding support and data migration assistance.source, 9 Oct 2026
Trial: The company advertises a free trial with no credit card required, but the opened pages do not state a trial duration.source, 9 Oct 2026
Plans and limits: A search result for GroomTower's get-started page describes Starter, Professional, and Enterprise trials and staff or location limits, but the opened page itself did not expose those details.source, 9 Oct 2026
Integrations and API: The about page mentions expanded integrations, and the Enterprise plan was described in a search result as including API access; no integration partners were named on the opened pages.source, 9 Oct 2026
Scheduling: Its scheduling features include a drag-and-drop calendar, multi-staff views, recurring appointments, and buffer time.source, 10 Oct 2026
Pet records: Pet profiles can include grooming history, medical notes, vaccination tracking, and digital consent forms.source, 10 Oct 2026
Online booking: Clients can book through a branded portal, choose services and a preferred staff member, and view available times.source, 10 Oct 2026
Payments: Payment features include point-of-sale checkout, card-on-file, invoices, refunds, and tax reporting.source, 10 Oct 2026
Messaging: The site describes automated email and SMS reminders, and says unlimited SMS has no per-message fees.source, 10 Oct 2026

Best for

Pet grooming salons that need scheduling and online booking
Teams handling pet records, payments and staff work
Salons seeking texting and revenue reporting

Skip it if

You require a free tier before starting
Your workflow depends on a named integration that must be confirmed first

Questions

Does GroomTower have a free plan?

No. GroomTower is paid software, but it offers a free trial without requiring a credit card.

What platforms does GroomTower support?

GroomTower runs on the web and exposes an API.

Can clients book appointments online?

Yes. In the branded portal, clients choose services and staff while availability is checked automatically.

Does GroomTower support texting?

Unlimited transactional SMS and two-way texting come with every plan; Professional and Enterprise plans also include MMS.

What payment tools are included?

The payment toolkit covers point-of-sale checkout, stored cards, deposits, invoices, refunds, tax calculation and tips.

Can GroomTower move data from another system?

GroomTower offers free onboarding and help transferring data from an existing system.

Verdict

Choose GroomTower if your salon wants scheduling, records, online booking, payments, texting and staff reporting in one web-based system, with onboarding and migration assistance available. The security and backup claims may matter to businesses handling card and client data. Before signing up, confirm the trial length and check staff or location limits. Also verify whether the integrations and API access you need are available on your chosen plan. Salons seeking a free option should compare alternatives.