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Margi Tooth is Trupanion’s President and CEO. She took over from founder Darryl Rawlings on August 1, 2024, after more than a decade at the Seattle-based pet insurer. The “new CEO” description refers to that 2024 transition; Trupanion’s 2026 proxy statement still identifies Tooth as CEO and President.
How Margi Tooth reached Trupanion’s top job
Before joining Trupanion in 2013, Tooth spent more than seven years working in brand, customer and digital marketing for a UK pet insurer, according to her company biography. The biography does not name that insurer.
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At Trupanion, she held marketing positions before becoming Chief Marketing Officer and then Chief Revenue Officer. She also served as Co-President. Trupanion’s 2026 proxy statement describes her as a 20-year pet-insurance veteran and says she had been at the helm of revenue delivery since 2015. Those are the company’s descriptions of her experience.
When did she become CEO, and what happened to founder Darryl Rawlings?
Trupanion announced on May 2, 2024, that its board had unanimously approved Tooth’s appointment as CEO, effective August 1. She continued as President. The company described the move as the completion of a multi-year, board-led succession process. In the same announcement, Tooth said, “It’s an honor to lead Trupanion as CEO.”
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A Form 8-K filed with the SEC confirms that Rawlings’s resignation as CEO and Tooth’s succession took effect on August 1, 2024. Tooth also became a director on that date. Rawlings remained Board Chair, rather than leaving the company entirely.
Trupanion is headquartered in Seattle, Washington, according to its media resources page. The company describes its business as medical insurance for cats and dogs.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What milestones does Trupanion associate with Tooth?
Trupanion’s investor-relations leadership biography credits Tooth with overseeing the company’s prior 60-month strategic plan, enrollment of its one-millionth subscription pet, and a milestone of $3 billion in paid veterinary invoices. It also says she helped create the current strategic plan.
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Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →These are company-attributed milestones, not independent measures of Tooth’s personal impact. The leadership page does not give dates for the one-millionth subscription pet or the $3 billion milestone, so they should not be read as figures tied to a particular year or as outcomes she alone caused.
A personal detail in her company biography
Trupanion’s 2026 proxy biography says Tooth grew up on a farm surrounded by animals and once dreamed of becoming a veterinarian. In the filing, Tooth recalled that pets had always been part of her life, from cattle and horses to dogs, cats, chickens and an occasional pygmy goat. This is personal context from her company-filed biography, rather than an independent profile.
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