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Entry 866Filed under Breeding

What Best Friends’ 2020 Podcast Says About Crisis Fundraising

Published April 14, 2020, this Best Friends podcast episode explores the challenge of adapting animal welfare fundraising during the early COVID-19 crisis and links to campaign, appeal, and planning resources.
2-minute read By Animalso Team
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The Best Friends Podcast episode “Pivot on a Dime to Make a Buck” is a 2020 conversation about how animal welfare organizations can adapt fundraising when a crisis disrupts normal operations. Published April 14, 2020, it connects fundraising to sustaining lifesaving work and points listeners to resources on appeals, campaign ideas, online learning, and financial planning. The episode is useful as a snapshot of early-pandemic thinking—not as current guidance on unemployment or a record of specific advice from its guests.

What the episode covers

Best Friends Animal Society published “The Best Friends Podcast Ep.2: Pivot on a Dime to Make a Buck” on April 14, 2020, during the early COVID-19 crisis. Its description frames the challenge for animal welfare groups: everyday life was changing quickly, recession fears were rising, and fundraising still had to support lifesaving work. Read the episode page.

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The description says, “Saving lives takes money, so fundraising is always an integral part of what makes us successful.” It also says that adapting quickly gives organizations the best chance of getting through a crisis. These are statements from Best Friends’ episode description, not quotations attributed to the guests.

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Who appears in the episode

  • Trish Tolbert, Development Strategist for National Shelter Outreach at Best Friends Animal Society.
  • Carol Ann Lajoie, Director of Development at Richmond SPCA.

Although the page includes an “Episode Transcript” label, the accessible page content does not provide the transcript text. The episode summary therefore establishes its topic and guests, but not the particular recommendations or stories they shared. Best Friends’ podcast archive describes the series as stories from the front lines of animal welfare.

Resources the episode page points to

The episode page collects links and resource categories intended to help organizations respond to changing fundraising and financial conditions. They include:

  • Campaigns and appeals: Gateway Pet Guardians’ National House Pawty fundraiser, Queer Ideas’ coronavirus appeal resources, an appeal letter template, and Swain Strategies’ COVID-19 fundraising event toolkit.
  • Fundraising guidance and learning: a COVID-19 fundraising webinar, “Staying Nimble and Solvent through the Pandemic,” Best Friends Network fundraising strategies, and a year-end social fundraising learning module.
  • Financial and organizational planning: community foundation relief efforts, SBA nonprofit loan information, an animal services business plan template, and business leadership planning for budget cuts.
  • Time-specific action: a GivingTuesday announcement for a May 5, 2020 day of action.

These are links associated with the episode page; their inclusion does not establish that either guest recommended every resource. Several are explicitly tied to the pandemic or to a 2020 event, so check whether any linked material is still available and relevant before relying on it.

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How to read its early-pandemic context

The description reports that “More than 16 million Americans have filed for unemployment” and says the future was uncertain. That figure belongs to the episode’s April 14, 2020 framing. The page does not identify an underlying statistical source for it, so it should not be treated as a current unemployment statistic or independently verified government data.

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For shelter and rescue teams, the enduring subject is the need to adjust fundraising as circumstances shift. The episode page points toward adaptable campaigns and communications, while also linking to budgeting and business-planning resources. It does not, in the accessible material, establish a universal crisis-fundraising formula or quantify the effectiveness of any tactic.

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